Business-to-business marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new...
| Huvudupphovsmän: | , , |
|---|---|
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Thousand Oaks
SAGE Publications
2024.
|
| Upplaga: | Sixth edition. |
| Ämnen: |