Business-to-business marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new...
| Egile Nagusiak: | , , |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Thousand Oaks
SAGE Publications
2024.
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| Edizioa: | Sixth edition. |
| Gaiak: |