Business-to-business marketing

Business-to-business marketing

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Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new...

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Bibliographic Details
Main Authors: Brennan, Ross (Author), Canning, Louise (Author), McGrath, Helen (Author)
Format: Book
Language:English
Published: Thousand Oaks SAGE Publications 2024.
Edition:Sixth edition.
Subjects:
Industrial marketing.