Marketing management a strategic decision-making approach

Detalles Bibliográficos
Main Authors:	Mullins, John W. (John Walker) (Author), Boyd, Harper W. (Author), Walker, Orville C. (Author)
Formato:	Libro
Idioma:	inglés
Publicado:	New York McGraw-Hill/Irwin [2008]
Edición:	Sixth edition.
Series:	Mcgraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management.