Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Bibliografiske detaljer
Main Authors: Mullins, John W. (John Walker) (Author), Boyd, Harper W. (Author), Walker, Orville C. (Author)
Format: Bog
Sprog:English
Udgivet: New York McGraw-Hill/Irwin [2008]
Udgivelse:Sixth edition.
Serier:Mcgraw-Hill/Irwin series in marketing
Fag:
Marketing > Management.