Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Bibliografski detalji
Glavni autori: Mullins, John W. (John Walker) (Autor), Boyd, Harper W. (Autor), Walker, Orville C. (Autor)
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill/Irwin [2008]
Izdanje:Sixth edition.
Serija:Mcgraw-Hill/Irwin series in marketing
Teme:
Marketing > Management.