Marketing modeling for new products
"This thesis addresses the analysis of new or very recent marketing data and the introduction of new marketing models. We present a collection of models that are useful to analyze (1) the optimal launch time of new and dominant technologies, (2) the triggers, speed and timing of new products�...
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| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2010.
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| coleção: | ERIM Ph.D. Series Research in Management
202 |
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| Acesso em linha: | click here to access |