Marketing modeling for new products
"This thesis addresses the analysis of new or very recent marketing data and the introduction of new marketing models. We present a collection of models that are useful to analyze (1) the optimal launch time of new and dominant technologies, (2) the triggers, speed and timing of new products�...
| मुख्य लेखक: | |
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| निगमित लेखक: | |
| अन्य लेखक: | , |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2010.
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| श्रृंखला: | ERIM Ph.D. Series Research in Management
202 |
| विषय: | |
| ऑनलाइन पहुंच: | click here to access |