Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Manylion Llyfryddiaeth
Prif Awdur:	Velasco, Lida Joyce P. (Awdur)
Awduron Eraill:	de Fiesta, Florinda B. (adviser.)
Fformat:	Traethawd Ymchwil
Iaith:	Saesneg
Pynciau:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.