Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Библиографические подробности
Главный автор:	Velasco, Lida Joyce P. (Автор)
Другие авторы:	de Fiesta, Florinda B. (adviser.)
Формат:	‌
Язык:	English
Предметы:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.