Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Dades bibliogràfiques
Autor principal:	Velasco, Lida Joyce P. (Autor)
Altres autors:	de Fiesta, Florinda B. (adviser.)
Format:	Llibre
Idioma:	English
Matèries:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.