Effectiveness of music video commercial jingles aimed at teenagers in establishing knowledge, attitude and brand recall

Podrobná bibliografie
Hlavní autor:	Velasco, Lida Joyce P. (Autor)
Další autoři:	de Fiesta, Florinda B. (adviser.)
Médium:	Kniha
Jazyk:	English
Témata:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines.