The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

Bibliografische gegevens
Hoofdauteur:	Villaflor, Michelle M. (Auteur)
Andere auteurs:	Enriquez, Elizabeth L. (adviser.)
Formaat:	Thesis
Taal:	Engels
Onderwerpen:	Children and television > Philippines. Chikiting Patrol (Television program) > Philippines. Branding (Marketing) > Philippines.