The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

Bibliographic Details
Main Author: Villaflor, Michelle M. (Author)
Other Authors: Enriquez, Elizabeth L. (adviser.)
Format: Book
Language:English
Subjects:
Children and television > Philippines.
Chikiting Patrol (Television program) > Philippines.
Branding (Marketing) > Philippines.