The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products

Dettagli Bibliografici
Autore principale: Villaflor, Michelle M. (Autore)
Altri autori: Enriquez, Elizabeth L. (adviser.)
Natura: Libro
Lingua:English
Soggetti:
Children and television > Philippines.
Chikiting Patrol (Television program) > Philippines.
Branding (Marketing) > Philippines.