Practical marketing for the academic library

"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--Provided by publisher.

Detalles Bibliográficos
Autores principales:	Villamor, Stephanie Espinoza (Autor), Shotick, Kimberly (Autor)
Formato:	Libro
Lenguaje:	inglés
Publicado:	Santa Barbara, California Libraries Unlimited, an imprint of ABC-CLIO, LLC [2022]
Materias:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and colleges. Academic libraries > United States > Case studies.