Practical marketing for the academic library

"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--Provided by publisher.

Bibliographic Details

Main Authors:	Villamor, Stephanie Espinoza (Author), Shotick, Kimberly (Author)
Resource Type:	Book
Language:	English
Published:	Santa Barbara, California Libraries Unlimited, an imprint of ABC-CLIO, LLC [2022]
Subjects:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and colleges. Academic libraries > United States > Case studies.