Motivations and challenges of home-based apparel live sellers
Live selling has emerged as a popular option for entrepreneurship due to its relatively easier market entry that is made accessible by digital technology. However, despite its growing prominence, research on live selling has focused more on consumer perspectives, overlooking the viewpoint of the ent...
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| Format: | Thesis |
| Language: | English Filipino |
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Quezon City
College of Home Economics, University of the Philippines Diliman
[2023]
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