Motivations and challenges of home-based apparel live sellers

Live selling has emerged as a popular option for entrepreneurship due to its relatively easier market entry that is made accessible by digital technology. However, despite its growing prominence, research on live selling has focused more on consumer perspectives, overlooking the viewpoint of the ent...

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Bibliographic Details

Main Author:	Garcia, Angelica Mae Ramos (Author)
Other Authors:	Chua, Consuelo T. (thesis adviser.)
Resource Type:	Thesis
Language:	English Filipino
Published:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Subjects:	Home-based businesses > Philippines. Electronic commerce > Philippines. Businesspeople > Philippines.