Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila

Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila

Consumers demand sustainability in clothing business practices due to the industry’s environmental impact, but some brands use deceptive marketing strategies, known as "greenwashing," to appear sustainable. This study analyzed the awareness and perception of selected Filipino consumers on...

Mô tả đầy đủ

Chi tiết về thư mục
Tác giả chính: Recillo, Aeris Gabrielle R. (Tác giả)
Tác giả khác: Oxales, Sarah Angelica (thesis adviser.)
Định dạng: Luận văn
Ngôn ngữ:English
Được phát hành: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Những chủ đề:
Greenwashing > Philippines > Metro Manila.
Clothing trade > Sustainable methods > Philippines > Metro Manila.
Fashion > Philippines > Metro Manila.
Truy cập trực tuyến:Available for University of the Philippines Diliman via Digital Archives. Click here to access