Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila
Consumers demand sustainability in clothing business practices due to the industry’s environmental impact, but some brands use deceptive marketing strategies, known as "greenwashing," to appear sustainable. This study analyzed the awareness and perception of selected Filipino consumers on...
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| מחברים אחרים: | |
| פורמט: | Thesis |
| שפה: | English |
| יצא לאור: |
Quezon City
College of Home Economics, University of the Philippines Diliman
[2023]
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| נושאים: | |
| גישה מקוונת: | Available for University of the Philippines Diliman via Digital Archives. Click here to access |