Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila

Consumers demand sustainability in clothing business practices due to the industry’s environmental impact, but some brands use deceptive marketing strategies, known as "greenwashing," to appear sustainable. This study analyzed the awareness and perception of selected Filipino consumers on...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Recillo, Aeris Gabrielle R. (Συγγραφέας)
Άλλοι συγγραφείς:	Oxales, Sarah Angelica (thesis adviser.)
Μορφή:	Thesis
Γλώσσα:	English
Έκδοση:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Θέματα:	Greenwashing > Philippines > Metro Manila. Clothing trade > Sustainable methods > Philippines > Metro Manila. Fashion > Philippines > Metro Manila.
Διαθέσιμο Online:	Available for University of the Philippines Diliman via Digital Archives. Click here to access