Contemporary selling building relationships, creating value

"Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling sale...

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Détails bibliographiques
Auteurs principaux: Johnston, Mark W. (Auteur), Marshall, Greg W. (Auteur)
Format: Livre
Langue:English
Publié: Abingdon, Oxon Routledge 2022.
Édition:Sixth edition.
Sujets: