Contemporary selling building relationships, creating value

"Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling sale...

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Bibliographic Details

Main Authors:	Johnston, Mark W. (Author), Marshall, Greg W. (Author)
Resource Type:	Book
Language:	English
Published:	Abingdon, Oxon Routledge 2022.
Edition:	Sixth edition.
Subjects:	Customer relations. Relationship marketing. Selling.