Competing on analytics the new science of winning

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Davenport, Thomas H. 1954- (Author), Harris, Jeanne G. (Author)
פורמט: ספר
שפה:אנגלית
יצא לאור: Boston, Massachusetts Harvard Business Review Press [2017]
מהדורה:Updated, with a new introduction.
נושאים: