Competing on analytics the new science of winning

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Davenport, Thomas H. 1954- (VerfasserIn), Harris, Jeanne G. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Boston, Massachusetts Harvard Business Review Press [2017]
Ausgabe:Updated, with a new introduction.
Schlagworte: