Impact of socio-demographic factors on Filipino consumers' level of vulnerability to false or misleading advertising

Bibliographic Details
Main Authors:	Abaloyan, Roxelle Joy O. (Author), Ballais, Carlle Joseph A. (Author), Busa, Alfonso B. Jr (Author)
Other Authors:	Dacuyan, Flordeliz B. (adviser.)
Format:	Thesis
Language:	English
Subjects:	Consumer behavior > Philippines > Region 8. Marketing research. Misleading. Advertising. Vulnerability. Socio-demographic factors. Consumer buying behavior.