Impact of socio-demographic factors on Filipino consumers' level of vulnerability to false or misleading advertising
At present, there is not much literature that studies the relationship between consumers' socio-demographic profiles and their level of vulnerability to false/misleading advertisements. Deceptive advertising is quite common in Philippine markets and is proving to be quite harmful to consumers....
| Glavni autori: | , , |
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| Daljnji autori: | |
| Format: | Disertacija |
| Jezik: | English |
| Izdano: |
2022
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