From brand vision to brand evaluation strategically building and sustaining brands

Bibliografski detalji
Glavni autor:	De Chernatony, Leslie
Autor kompanije:	Chartered Institute of Marketing
Format:	Knjiga
Jezik:	engleski
Izdano:	Oxford Butterworth-Heinemann c2001.
Teme:	Brand name products. Brand name product > Management. Trademarks.