From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

Veure totes les versions (2)
Dades bibliogràfiques
Autor principal: De Chernatony, Leslie
Autor corporatiu: Chartered Institute of Marketing
Format: Llibre
Idioma:English
Publicat: Oxford Butterworth-Heinemann c2001.
Matèries:
Brand name products.
Brand name product > Management.
Trademarks.