From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

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Podrobná bibliografie
Hlavní autor: De Chernatony, Leslie
Korporativní autor: Chartered Institute of Marketing
Médium: Kniha
Jazyk:English
Vydáno: Oxford Butterworth-Heinemann c2001.
Témata:
Brand name products.
Brand name product > Management.
Trademarks.