From brand vision to brand evaluation strategically building and sustaining brands

Detalles Bibliográficos
Autor principal:	De Chernatony, Leslie
Autor Corporativo:	Chartered Institute of Marketing
Formato:	Libro
Lenguaje:	English
Publicado:	Oxford Butterworth-Heinemann c2001.
Materias:	Brand name products. Brand name product > Management. Trademarks.