From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

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Xehetasun bibliografikoak
Egile nagusia: De Chernatony, Leslie
Erakunde egilea: Chartered Institute of Marketing
Formatua: Liburua
Hizkuntza:English
Argitaratua: Oxford Butterworth-Heinemann c2001.
Gaiak:
Brand name products.
Brand name product > Management.
Trademarks.