From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

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Bibliografiske detaljer
Hovedforfatter: De Chernatony, Leslie
Institution som forfatter: Chartered Institute of Marketing
Format: Bog
Sprog:English
Udgivet: Oxford Butterworth-Heinemann c2001.
Fag:
Brand name products.
Brand name product > Management.
Trademarks.