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Cases in advertising and communications management

Bibliografski detalji
Glavni autor: Greyser, Stephen A.
Format: Knjiga
Jezik:engleski
Izdano: Englewood Cliffs, N.J. Prentice-Hall c1981.
Izdanje:2nd ed.
Teme:
Advertising > United States > Management > Case studies.
Advertising > United States > Communication systems > Case studies.