Cases in advertising and communications management

Cases in advertising and communications management

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Detalhes bibliográficos
Autor principal: Greyser, Stephen A.
Formato: Livro
Idioma:English
Publicado em: Englewood Cliffs, N.J. Prentice-Hall c1981.
Edição:2nd ed.
Assuntos:
Advertising > United States > Management > Case studies.
Advertising > United States > Communication systems > Case studies.