M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

Полное описание

Библиографические подробности
Главные авторы: Grewal, Dhruv (Автор), Levy, Michael 1950- (Автор)
Формат:
Язык:English
Опубликовано: New York, NY McGraw-Hill Education [2021]
Редактирование:Seventh edition.
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