M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Grewal, Dhruv (Tekijä), Levy, Michael 1950- (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: New York, NY McGraw-Hill Education [2021]
Painos:Seventh edition.
Aiheet: