M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

ver descrição completa

Detalhes bibliográficos
Principais autores: Grewal, Dhruv (Autor), Levy, Michael 1950- (Autor)
Formato: Livro
Idioma:English
Publicado em: New York, NY McGraw-Hill Education [2021]
Edição:Seventh edition.
Assuntos: