M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

Cijeli opis

Bibliografski detalji
Glavni autori: Grewal, Dhruv (Autor), Levy, Michael 1950- (Autor)
Format: Knjiga
Jezik:English
Izdano: New York, NY McGraw-Hill Education [2021]
Izdanje:Seventh edition.
Teme: