M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Grewal, Dhruv (Author), Levy, Michael 1950- (Author)
פורמט: ספר
שפה:English
יצא לאור: New York, NY McGraw-Hill Education [2021]
מהדורה:Seventh edition.
נושאים: