M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

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Detalles Bibliográficos
Main Authors: Grewal, Dhruv (Author), Levy, Michael 1950- (Author)
Formato: Libro
Idioma:English
Publicado: New York, NY McGraw-Hill Education [2021]
Edición:Seventh edition.
Subjects: