M Marketing

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also off...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Grewal, Dhruv (مؤلف), Levy, Michael 1950- (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: New York, NY McGraw-Hill Education [2021]
الطبعة:Seventh edition.
الموضوعات: