Ata uhi

Using qualitative research in advertising strategies, techniques, and applications

Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Morrison, Margaret A. (Author), Haley, Eric (Author), Sheehan, Kim Bartel (Author), Taylor, Ronald E. (Author)
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Thousand Oaks, California Sage Publications, Inc. [2002]
Ngā marau:
Advertising > Research.
Market research > Methodology.
Qualitative research.