Using qualitative research in advertising strategies, techniques, and applications

Using qualitative research in advertising strategies, techniques, and applications

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Bibliographic Details
Main Authors: Morrison, Margaret A. (Author), Haley, Eric (Author), Sheehan, Kim Bartel (Author), Taylor, Ronald E. (Author)
Format: Book
Language:English
Published: Thousand Oaks, California Sage Publications, Inc. [2002]
Subjects:
Advertising > Research.
Market research > Methodology.
Qualitative research.