Slika omota

Advertising and integrated brand promotion

Bibliografski detalji
Glavni autori: O'Guinn, Thomas C. (Autor), Allen, Chris T. (Autor), Scheinbaum, Angeline Close (Autor), Semenik, Richard J. (Autor)
Format: Knjiga
Jezik:engleski
Izdano: Boston, MA, USA Cengage [2019]
Izdanje:Eighth edition.
Teme:
Advertising.
Advertising media planning.