Advertising and integrated brand promotion

Bibliographic Details
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Scheinbaum, Angeline Close (Author), Semenik, Richard J. (Author)
Format:	Book
Language:	English
Published:	Boston, MA, USA Cengage [2019]
Edition:	Eighth edition.
Subjects:	Advertising. Advertising media planning.