Socio-economic perspectives on consumer engagement and buying behavior

Socio-economic perspectives on consumer engagement and buying behavior

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...

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Bibliografske podrobnosti
Drugi avtorji: Kaufmann, Hans Ruediger 1958- (Editor), Panni, Mohammad Fateh Ali Khan 1981- (Editor)
Format: Electronic Resource
Jezik:English
Izdano: Hershey Business Science Reference [2017]
Teme:
Consumer behavior.
Customer relations.
Electronic commerce.
Electronic books.
Online dostop:https://bit.ly/3AcmPpW