Socio-economic perspectives on consumer engagement and buying behavior

Socio-economic perspectives on consumer engagement and buying behavior

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...

Ausführliche Beschreibung

Bibliographische Detailangaben
Weitere Verfasser: Kaufmann, Hans Ruediger 1958- (HerausgeberIn), Panni, Mohammad Fateh Ali Khan 1981- (HerausgeberIn)
Format: Electronic Resource
Sprache:English
Veröffentlicht: Hershey Business Science Reference [2017]
Schlagworte:
Consumer behavior.
Customer relations.
Electronic commerce.
Electronic books.
Online Zugang:https://bit.ly/3AcmPpW