Strategic communication theory and practice the cocreational model

"A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--Provided by publisher.

Manylion Llyfryddiaeth
Prif Awdur: Botan, Carl H. (Awdur)
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Hoboken, NJ John Wiley & Sons, Inc. 2018.
Pynciau: