Strategic communication theory and practice the cocreational model

"A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--Provided by publisher.

Dades bibliogràfiques
Autor principal: Botan, Carl H. (Autor)
Format: Llibre
Idioma:English
Publicat: Hoboken, NJ John Wiley & Sons, Inc. 2018.
Matèries: