Strategic advertising management

Opis bibliograficzny
Główni autorzy:	Percy, Larry (Autor), Elliott, Richard, Rosenbaum (Autor)
Format:	Książka
Język:	English
Wydane:	Oxford, United Kingdom Oxford University Press [2012]
Wydanie:	Fourth edition.
Hasła przedmiotowe:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.