Strategic advertising management

Библиографические подробности
Главные авторы:	Percy, Larry (Автор), Elliott, Richard, Rosenbaum (Автор)
Формат:	‌
Язык:	English
Опубликовано:	Oxford, United Kingdom Oxford University Press [2012]
Редактирование:	Fourth edition.
Предметы:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.