Strategic advertising management

Dettagli Bibliografici
Autori principali:	Percy, Larry (Autore), Elliott, Richard, Rosenbaum (Autore)
Natura:	Libro
Lingua:	English
Pubblicazione:	Oxford, United Kingdom Oxford University Press [2012]
Edizione:	Fourth edition.
Soggetti:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.