Strategic advertising management

Strategic advertising management

ग्रंथसूची विवरण
मुख्य लेखकों: Percy, Larry (लेखक), Elliott, Richard, Rosenbaum (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Oxford, United Kingdom Oxford University Press [2012]
संस्करण:Fourth edition.
विषय:
Sales promotion.
Advertising > Management.
Strategic planning.
Communication in marketing.
Sales promotion > Case studies.
Advertising > Management > Case studies.
Strategic planning > Case studies.
Communication in marketing > Case studies.