Strategic advertising management

Detalles Bibliográficos
Main Authors:	Percy, Larry (Author), Elliott, Richard, Rosenbaum (Author)
Formato:	Libro
Idioma:	English
Publicado:	Oxford, United Kingdom Oxford University Press [2012]
Edición:	Fourth edition.
Subjects:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.